How to Make LinkedIn Posts Accessible
LinkedIn is more than a resume platform — it’s where professionals share expertise, build credibility, and create opportunities. But if your content isn’t accessible, a meaningful portion of your audience may never fully experience it.
Accessible LinkedIn content helps ensure your posts, videos, documents, and links reach professionals who use screen readers, have low vision, are Deaf or hard of hearing, or process information differently. It’s not about perfection or technical expertise — it’s about clear, inclusive communication.
Below are the most common LinkedIn accessibility barriers, along with practical fixes that reflect how LinkedIn actually works today.
In This Article
Images and Graphics
The Problem: Your insightful infographic, professional headshot, or event photo is purely visual. For someone using a screen reader (assistive technology that reads digital content aloud), if there's no description, your image is just an "image." They miss out on key visual information crucial for professional context.
The Fix: LinkedIn has a built-in "Alt Text" feature. This is a concise, descriptive sentence (or two) that screen readers can convey, providing meaning to your visuals.
How to Add Alt Text on LinkedIn:
For New Posts
Start a new post and upload your image or graphic.
Once uploaded, look for the "Alt" button below the image).
Write your own descriptive alt text. Focus on the key visual information and the purpose of the image in a professional context. (e.g., "A diverse group of professionals collaborating around a large conference table.")
Click "Add."
For Existing Posts
Go to the post with the image you want to edit.
Click the three dots ... (More Options) in the top right corner of the post.
Select "Edit post."
Click on the “Edit” pencil in the top right corner of the image.
Review or type your descriptive alt text.
Click "Save."
Alt text best practices:
Skip phrases like “image of” or “photo of.”
Include any visible text from the image.
Focus on purpose and context, not decoration.
Note: LinkedIn’s interface can vary slightly by device and post type, but alt text is supported across standard image posts.
Video Content
The Problem: Your valuable video content – whether it's an interview, a demo, or a thought leadership piece – excludes people who are deaf or hard of hearing if it lacks captions. It also misses those watching in quiet offices or on mute (a common behavior on LinkedIn feeds!).
The Fix: Always add accurate captions to your videos. Providing a full transcript is even better for longer content.
How to Add Captions/Transcripts on LinkedIn Videos:
For Uploaded Videos
Upload your video to LinkedIn.
Under the video click “CC.”
Option 1: Upload SRT File: If you've used a captioning service (like Rev.com, Happy Scribe, etc.) or created your own, upload the .srt file.
Option 2: Auto-Generate: LinkedIn can auto-generate captions for you. Ensure the button is toggled on. Also, toggle on “Review captions before viewers can see them,” so you can verify their accuracy before applying them.
Provide Text Summary/Transcript: As a bonus to your viewers, provide a link to a full video text transcript in the description or first pinned comment.
Important limitations to know
Captions are not consistently available for videos recorded directly in LinkedIn.
Auto-generated captions may not be editable after posting.
Documents and PDFs
The Problem: Sharing reports, whitepapers, or presentations as PDFs is common on LinkedIn. However, many PDFs are simply images of text, making them unreadable by screen readers and difficult to interact with for users with various disabilities.
The Fix: When sharing documents, aim for accessibility. As a default for accessibility, users will be able to download your document as a PDF, so ensure it is created with accessibility in mind.
How to Share Accessible Documents on LinkedIn:
Prioritize Accessible Formats: Whenever possible, share information directly in a LinkedIn article (which is generally more accessible) or link to an accessible HTML page on your website rather than uploading a PDF.
Optimize PDFs (if uploading): If a PDF is essential, ensure it has been properly "tagged" for accessibility. This involves setting reading order, adding alt text to images within the PDF, and ensuring text is selectable. (This usually requires specific PDF editing software and expertise, so be mindful if you're not creating them accessibly.)
Provide a Text Summary: For any document you share, provide a clear, concise title and description of the document and summarize it directly in your LinkedIn post, highlighting the main points and what users will find in the attached document.
Basic Text Posts
The Problem: Long, dense blocks of text in your LinkedIn updates, or creative (but unreadable) use of special characters, can make your valuable insights difficult to read for anyone, especially those with cognitive disabilities or screen reader users.
The Fix: Structure your text for readability and use common sense with formatting.
How to Make LinkedIn Text Posts Accessible:
Use Short Paragraphs & Line Breaks: Break up long sentences and thoughts into shorter paragraphs. Use the Enter/Return key to create line breaks, making your text visually inviting and easier to process.
Use Bullet Points & Numbered Lists: For lists of points (e.g., "3 key takeaways"), use bullet point or numbered list formats.
Adopt #CamelCase for Hashtags: Always capitalize the first letter of each word in a multi-word hashtag.
Accessible: #ThoughtLeadership, #CareerAdvice
Less Accessible: #thoughtleadership, #careeradvice
Limit Emoji Use & Placement: Place emojis at the end of a sentence or thought. Avoid placing them between words or using too many in a row, as screen readers read out the full description of each emoji, which can be disruptive.
Vague Links
The Problem: Just pasting a raw URL makes it hard for screen reader users (and busy professionals) to understand where a link will take them before they click.
The Fix: Ensure your links are descriptive and provide clear context about the destination.
How to Make LinkedIn Links Accessible:
Write Descriptive Text Around Links: Instead of simply pasting a URL, write a sentence or two before the link that clearly states what the link is about.
Good: "Learn more about our latest research in our new whitepaper: [link]"
Less Accessible: "Check this out: [link]"
Creating Polls
The Problem: While LinkedIn polls are a great engagement tool, their visual nature can sometimes be tricky for some users if the question or options aren't clearly articulated.
The Fix: Ensure your poll questions and options are unambiguous and easy to understand.
How to Make LinkedIn Polls Accessible:
Clear, Concise Question: Phrase your poll question directly and simply.
Clearly Worded Options: Make sure each poll option is distinct and easy to understand out of context
Provide Context in Post Text: In the main text of your LinkedIn post, briefly explain the poll's purpose or context, helping all users engage.
Why LinkedIn Accessibility Matters
Accessible LinkedIn content shows professionalism, care, and respect for your audience.
By adding alt text, captioning videos, structuring text clearly, choosing accessible document formats, and writing descriptive links, you ensure your expertise is available to more people.
